Travel App

“Journeys360” is a responsive mobile application that provides detailed information about destinations. It includes details on public transportation and how to reach popular places. The app offers suggested itineraries and allows you to create a custom itinerary. You can also learn about famous places and their historical background.

Project Overview

Journeys360

UX/UI Designer

Project Title

Role

1 Month

Timeline

Designing Process

The app is designed by integrating user experience and user interface design principles. By applying UX design thinking methodologies, I meticulously followed the steps of empathising, defining, ideating, prototyping, and testing.

Note : Testing will be conducted as part of further study and is not included here

Emphasise

Various methods of user research are carried out in this step.

a close up of two balloons on a green and yellow background

colored pencil lined up on top of white surface

Define

Ideate

Prototype

Test

User problems are defined in this step.

User flow diagrams are created by brainstorming.

Wireframes, low-fidelity, and high-fidelity prototypes are created.

Usability Study

Problem Summary

To create a travel guide mobile application for families, solo travellers, and group travellers.
Provide hidden stories of each destination.
Offer clearly stated routes and detailed information.
Suggest trip plans tailored to different traveler types.
Recommend restaurants and accommodations as if guided by experienced friends or local experts.

Context

A travel guide-like mobile application
Provides information on famous places and their historical background
Offers detailed travel plans
Allows users to plan custom itineraries

Goal

An informative application
Acts as a helpful guide for diverse types of users
Provides clear and effective route and itineraries
Aim to assist travellers who want to explore South East Asia Countries

Emphasise

Persona

Empathy Map

Pain Points

Define

Problem Statement

Miki is an office worker who needs a travel app that allows her to book and create itineraries in advance without requiring prepayment. She does not have fixed travel dates and wants the flexibility to compare different destinations and travel times.

Lily is a free-spirited student who loves studying historical places in Asian countries. She needs an app that provides detailed information about these sites. The app should offer comprehensive details about accommodations without requiring her to input specific travel dates, as she wants to explore options without committing to exact travel plans.

Paul is a family-oriented merchant who enjoys traveling with his wife and two children. He needs an all-in-one travel app that supports family travel by providing information on public transportation, landmarks, and how to reach them. Additionally, the app should suggest family-friendly places and restaurants, as he prefers to avoid locations that are not suitable for children.

Goal Statement

Our travel app will provide maps for public transportation and information on how to get around. This approach is expected to positively impact all types of customers. We will measure effectiveness by comparing the usage of public transportation to private transportation.

Our travel app will partner with host accommodations and activity providers to offer a pay-at-arrival model as a value proposition. This approach may appeal to customers who prefer not to pay in advance. We will measure effectiveness by tracking the rate of recurring bookings from these customers.

Our travel app will allow users to create customized itineraries themselves, enabling customers like Miki, Lily, and Paul to plan their trips conveniently using the information we provide. Additionally, our app will categorize trip plans into options such as solo, family, group, and girls' trips, helping customers like Paul choose family-friendly routes. We will measure effectiveness by tracking their bookings and saved itineraries in our library.

Competitive Research

Ideate

User flow

Design System

The app is designed to be used by different age groups and to be accessible to everyone. To keep the app as simple as possible, a blue color theme is used.