I am a UX Designer creating innovative designs for a modern world.
HI, I AM YU


Case Study
A selection of projects that reflect my range—from motion design to user experience and brand identity. Each case study dives into a unique challenge and how I approached it creatively and strategically.






From page to motion : animating a beloved book cover
A full-spectrum rebrand of KMD College
A tool designed to help the elderly navigate tech with confidence and support
Visual Identity
A selection of projects that reflect my range—from motion design to user experience and brand identity. Each case study dives into a unique challenge and how I approached it creatively and strategically.
Motion Graphics
An exploration of interactive animations for various platforms.
User Experience
Designing intuitive interfaces for enhanced user satisfaction.
Web Redesign
Revamping an existing site for improved functionality and aesthetics.
Brand Strategy
Developing comprehensive branding solutions tailored to client needs.