I am a UX Designer creating innovative designs for a modern world.

HI, I AM YU

Case Study

A selection of projects that reflect my range—from motion design to user experience and brand identity. Each case study dives into a unique challenge and how I approached it creatively and strategically.

UX Case Study
Motion Case Study

From page to motion : animating a beloved book cover

A full-spectrum rebrand of KMD College

Rebranding Case Study

A tool designed to help the elderly navigate tech with confidence and support

Visual Identity

A selection of projects that reflect my range—from motion design to user experience and brand identity. Each case study dives into a unique challenge and how I approached it creatively and strategically.

a series of brochures designed to look like a building
a series of brochures designed to look like a building
Motion Graphics

An exploration of interactive animations for various platforms.

A person is holding and using a smartphone.
A person is holding and using a smartphone.
User Experience

Designing intuitive interfaces for enhanced user satisfaction.

a man sitting on the floor with his hand on his head
a man sitting on the floor with his hand on his head
a man sitting on the ground with his legs crossed
a man sitting on the ground with his legs crossed
Web Redesign

Revamping an existing site for improved functionality and aesthetics.

Brand Strategy

Developing comprehensive branding solutions tailored to client needs.

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